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If you are spending your time blindly trying to speak to anyone who will listen the chances are that now one is listening; the first and most important step is to know exactly who it is that is most likely to buy your products and also like to work with;

By defining your target market you will have a much better idea on their likes and dislikes, where they like to hang out and what topics are most likely to catch their attention; Then you can present yourself with the right messaging at the right time to capture their hearts and their minds;

The attached worksheet will help you to define and then refine your customer type, give them a name and start the road to building successful relationships

To help maintain the direction of your communications and plan around upcoming industry events and promotions, company milestones, and seasonal priorities ensures you’re posting relevant and consistent content, answering to customer needs, and meeting social media marketing goals.

Gaining customer attention requires relevant and regular content. In order to keep a steady flow of updates, develop an editorial calendar to help you map content and coordinate your efforts, to help consistency incorporate compelling photos, videos and other visual content and provide incentives to those following your pages to stay connected.