1. Know how to present yourself to customers?
By defining your target market you will have a much better idea on their likes and dislikes, where they like to hang out and what topics are most likely to catch their attention; Then you can present yourself with the right messaging at the right time to capture their hearts and their minds;
The attached worksheet will help you to define and then refine your customer type, give them a name and start the road to building successful relationships
2. How do you ensure relevant and regular content? develop an online content calendar worksheet
Gaining customer attention requires relevant and regular content. In order to keep a steady flow of updates, develop an editorial calendar to help you map content and coordinate your efforts, to help consistency incorporate compelling photos, videos and other visual content and provide incentives to those following your pages to stay connected.